Alcalá de Guadaíra promotes itself as a tourist destination with a blogtrip with the participation of 25 communicators

About twenty journalists and content creators of travel, culture, art and gastronomy visit Alcalá de Guadaíra to promote the city as a tourist destination to the public of the province of Seville and nearby areas. The participants, with more than 200,000 followers on social networks, generate 300 publications and 100,000 impacts in a single day.

The Delegation of Tourism, part of the Identity Area of the City Council of Alcalá de Guadaíra, has invited 25 journalists, bloggers and travel content creators to participate in an initiative to disseminate the cultural and natural heritage of the city through social networks, reaching more than 100,000 views with more than 300 publications.

The group of communicators had the opportunity to learn about the main tourist and cultural resources of the city, guided by the staff of the Tourist Office and by the delegate of Culture and Tourism of the City of Alcalá, Christopher Rivas.

The blogtrip began at the Harinera del Guadaíra, where they approached the local baking tradition. From there, a tourist train took them to the monumental complex of the Castle of Alcalá and the sanctuary of Nuestra Señora del Águila, two of the most outstanding monuments of the city. They also had the opportunity to see three cultural projects that are revitalizing the neighborhoods of San Miguel and Arrabal, very close to the Castle, such as the Peña Flamenca del Arrabal, the Cueva de Jacinto or the Centro San Miguel, an old Mudejar church converted into a scenic and cultural space.

The group was also able to visit the Museum and its important collection of paintings from the Alcalá School and the recently inaugurated Molino de la Mina Interpretation Center. The day concluded with a visit to the Oromana Hotel and the Riberas del Guadaíra Natural Monument.

In addition to Alcalá’s monumental and natural resources, participants were able to learn about the city’s extensive cultural program with events such as Noctaíra, the Manolito el de María and Joaquín el de la Paula flamenco festivals and the celebration of World Bread Day, among others.

The delegate of Tourism of Alcalá de Guadaíra, Christopher Rivas, accompanied the group of communicators during part of the visit, in which he showed them some of the distinctive elements of the city. Rivas highlighted the usefulness of social networks to convey messages, thanks to communicators in these areas, which help us to reach new audiences that are encouraged to visit the city in a different, more enjoyable and personal way. “It is a great opportunity for Alcalá’s heritage and cultural elements to be enjoyed from different perspectives.”

In this initiative promoted by the Municipal Delegation of Tourism, 25 communicators from Seville and nearby provinces have participated with more than 200,000 followers on Instagram. The participating profiles have been mainly journalists, travel bloggers and content creators related to art, culture or gastronomy. Participants shared content throughout the day through their Instagram and Facebook profiles using the hashtag #BlogTripGuadaira and tagging the official accounts of the City Council and the delegations of Culture and Tourism.

In a single day, more than 200 stories and almost 100 posts and reels were uploaded, generating more than 100,000 views. In addition, the Delegation of Tourism has provided these prescribers with materials and information so that they can nurture their blogs and communication channels in the coming weeks.