An extensive calendar of fairs, congresses and meetings is developed along the year, events that are held taking advantages on the locality's location, its services' level and its incentives. They are meetings of national or international level that are related to the most various disciplines, from dog- or bird-breeding, to photographers meetings or working conferences.

Many are also the companies or entities that go to Alcalá to work turning the town into a meeting point for suppliers, customers and people linked to a determined entrepreneurial sector.